How we find and score ideas

We look for small online businesses where people are clearly asking for something, and AI can do most of the work.

Where ideas come from

• Fresh signals: people asking for help in forums and on X, rising Google searches, new app stores, new rules.
• Gaps: things people ask for that nobody sells, or that only expensive tools do.
• Proof: someone already earns from something similar.

How the AI score works

Every idea has one headline score: "AI does X% / You do Y%". It is the average of four stages, each scored as % AI and % you, rounded to the nearest 5%:

• Build: the tool, the pages, the listing.
• Upkeep: weekly checks, fixes and draft replies.
• Updates: keeping up with changes.
• Selling: pages, drafts and numbers. The money, tax, posting and decisions stay with you.

Every report also lists what AI does and what you still do yourself.

Numbers and research

Reports are based on outside sources and our own research: forum posts, store pages, search suggestions and public data. Uncertain amounts are marked "estimate" or "~". Reports are not financial advice.

Re-checks

We re-check prices, rules and links in older reports and update them.

Fonts

Inter and Plus Jakarta Sans, open-source fonts (SIL Open Font License), hosted on this site.